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Items where Author is "Thaichon, P"

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Article

Arli, D, Pentecost, R and Thaichon, P 2021 , 'Does religion make consumers more environmentally friendly?' , Marketing Intelligence & Planning, vol. 39, no. 8 , pp. 1024-1041 , doi: https://doi.org/10.1108/MIP-09-2020-0404.

Qu, M, Quach, S, Thaichon, P, Frazer, L, Lawley, M, Arli, D, Weaven, S and Roberts, RE 2021 , 'Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect' , Asia Pacific Journal of Marketing and Logistics, vol. 33, no. 8 , pp. 1861-1877 , doi: https://doi.org/10.1108/APJML-06-2020-0388.

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