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Items where Author is "Matanda, MJ"

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Nyadzayo, MW, Matanda, MJ and Rajaguru, R 2018 , 'The determinants of franchise brand loyalty in B2B markets: An emerging market perspective' , Journal of Business Research, vol. 86 , pp. 435-445 , doi: https://doi.org/10.1016/j.jbusres.2017.09.015.

Nyadzayo, MW, Matanda, MJ and Rajaguru, R ORCID: 0000-0001-8262-368X 2018 , 'The determinants of franchise brand loyalty in B2B markets: An emerging market perspective' , Journal of Business Research, vol. 86 , pp. 435-445 , doi: https://doi.org/10.1016/j.jbusres.2017.09.015.

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