Open Access Repository

Items where Author is "Lehman, KF"

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Number of items: 47.

Article

Byrom, JW and Lehman, KF 2009 , 'Coopers Brewery: heritage and innovation within a family firm' , Marketing Intelligence and Planning, vol. 27, no. 4 , pp. 516-523 , doi: 10.1108/02634500910964074.

Byrom, JW and Lehman, KF 2006 , 'It’s all about the image: The Mercury Print Museum' , Journal of the Pacific Area Newspaper Publishers Association, vol. 258, no. Octobe , pp. 14-15 .

Byrom, JW and Lehman, KF 2008 , 'Lowdown on logos' , Local Government Manager, vol. 41, no. 5 , p. 20 .

Lehman, KF 2012 , 'Feeding off cultural boom ' , Examiner Newspaper - 30 Jan 2012 , p. 27 .

Lehman, KF 2009 , 'Museums and the modern public: A marketing context' , Journal of Arts Management, Law and Society, vol. 39, no. 2 , pp. 87-100 , doi: 10.3200/JAML.39.2.87-100 .

Lehman, KF 2011 , 'Raft of adverts raises our ire' , Sunday Tasmanian , p. 11 .

Lehman, KF 2011 , 'Focus on making art' , The Examiner (Saturday) , p. 33 .

Lehman, KF 2006 , 'Researcher's shout with beer project' , Examiner Newspaper , p. 6 .

Lehman, KF 2009 , 'Selling art is not selling out' , Examiner .

Lehman, KF 2011 , 'To Web or not to Web? An online presence for visual artists' , Strata, vol. Editio , p. 18 .

Lehman, KF and Byrom, JW 2007 , 'What’s in a name?' , Marketing , pp. 62-63 .

Lehman, KF and Roach, G 2011 , 'The strategic role of electronic marketing in the Australian museum sector' , Museum Management and Curatorship, vol. 26, no. 3 , pp. 291-306 , doi: 10.1080/09647775.2011.585806.

Lehman, KF and Wickham, M , 'Arts-Marketing and Marketing Strategy Development: Modelling the Marketing Activities of Visual Artists across their Career' , AT Business Management Review, vol. 9, no. 2 , pp. 133-141 .

Lehman, KF and Wickham, M 2014 , 'Marketing Orientation and Activities in the Arts-Marketing Context: Introducing a Visual Artists’ Marketing Trajectory Model' , Journal of Marketing Management, vol. 30, no. 7/8 , pp. 664-696 , doi: 10.1080/0267257X.2013.838987.

Lehman, KF, Wickham, M and Fillis, I , 'A cultural tourism research agenda' , Annals of Tourism Research, vol. 49, no. 6 , pp. 156-158 , doi: 10.1016/j.annals.2014.09.004.

Lehman, KF, Wickham, M and French, L 2015 , 'Communicating Marketing Priorities in the Not-For-Profit Sector: A Content Analysis of Australian State-Museums’ Annual Reports' , Corporate Ownership & Control, vol. 12, no. 2 , pp. 318-328 .

Lehman, KF ORCID: 0000-0002-1652-4701, Wickham, MD ORCID: 0000-0001-6653-9074 and Reiser, D 2017 , 'Modelling the Government/Cultural Tourism Marketing Interface' , Tourism Planning & Development, vol. 14, no. 4 , pp. 467-482 , doi: 10.1080/21568316.2016.1272483.

Book Section

Lehman, KF 2011 , 'Connecting to the cultural consumer: The MONA FOMA experience (from Chapter 5: Understanding Consumer and Business Buyer Behaviour)', in P Kotler and S Adams and S Denize and G Armstrong (eds.), Principles of Marketing (5th ed.) , Pearson Prentice Hall, Australia, pp. 181-183.

Lehman, KF 2013 , 'Marketing a contemporary art museum: The White Rabbit Gallery', in Marketing: Theory, Evidence, Practice , Oxford University Press, pp. 472-475.

Lehman, KF and Byrom, JW 2009 , 'Alfred Dunhill Ltd: Reconciling tradition and innovation in brand management (Chapter 7: Product, Services and Branding Strategy)', in Introduction to Marketing (First European Edition) , Pearson, London, pp. 228-230.

Lehman, KF and Byrom, JW 2007 , 'The Boag's centre for beer lovers: Building brand with a corporate museum', in R Rentschler and A Hede (eds.), Musuem Marketing: Competing in the Global Marketplace , Butterworth-Heinemann, London, pp. 69-72.

Report

Conference or Workshop Item

Byrom, JW and Lehman, KF 2008 , 'Coopers Brewery: A family firm competing with the big boys', paper presented at the Academy of Marketing (UK) Annual Conference, 7-10 July, Aberdeen, UK.

Byrom, JW and Lehman, KF 2007 , 'Corporate visual identity in local government: The use of the logo', paper presented at the 6th International Congress on Public and Non Profit Marketing, 14 - 15 June, 2007, Braga, Portugal.

Lehman, KF 2008 , 'Investigating the role of marketing in museum management: Australia's state museums', paper presented at the 7th International Colloquium on Nonprofit, Social and Arts Marketing - Sustainable Interactions, 18th September 2008, London.

Lehman, KF 2009 , 'Self-marketing and the visual artist', paper presented at the 10th International Conference on Arts & Cultural Management, June/July, Dallas, Texas.

Lehman, KF 2006 , 'Which constituencies should we market to? A conceptual model of publics for the not for profit museum', paper presented at the 2nd Biennial Conference of the World Academy of World Business, Marketing and Management Development, 10-13 July 2006, Paris.

Lehman, KF 2005 , 'An exploration of market orientation and the role of the marketing function in Australian museums', paper presented at the Australia and New Zealand Marketing Academy Conference : Broadening the Boundaries, 5-7 December, Fremantle, Western Australia.

Lehman, KF 2007 , 'The role of the public in the development of the museum concept: an Australian marketing perspective', paper presented at the 9th International Conference on Arts & Cultural Management, 8-11 July, 2007, Valencia.

Lehman, KF and Byrom, JW 2007 , 'Corporate museums in Japan: institutionalising a culture of industry and technology', paper presented at the 9th International Conference on Arts & Cultural Management, 8-11 July 2007, Valencia.

Lehman, KF and Byrom, JW 2006 , 'The corporate museum as branding tool', paper presented at the International Colloquium of the Academy of Marketing’s Brand and Corporate Reputation Special Interest Group, 7-8 September, Manchester, UK.

Lehman, KF, Fillis, I and Wickham, M 2014 , 'Reconceptualising ‘product’ in the arts and cultural context', paper presented at the British Academy of Management Conference 2014, 9-11 September 2014, UK.

Lehman, KF and Leighton, D 2010 , 'The development of a hedonistic experience brand: Australia’s MONA', paper presented at the Academy of Marketing (UK) Annual Conference, 6-8 July, 2010, Coventry, UK.

Lewis, GK ORCID: 0000-0003-1195-024X and Lehman, KF 2013 , 'Feast for the senses: leveraging culture as a competitive advantage in the wine sector', paper presented at the Australian and New Zealand Academy of Management Conference, 4-6 December, Hobart, Tasmania.

Roach, G, Byrom, JW and Lehman, KF 2008 , 'Consumer perceptions of mobile phone marketing: Recent evidence from Australia', paper presented at the Academy of Marketing (UK) Annual Conference, 7-10 July, Aberdeen, UK.

Thesis

Lehman, KF 2008 , 'Museums and marketing in an electronic age', PhD thesis, University of Tasmania.

Audio

Lehman, KF 2007 , Car names - ABC Radio interview. [Audio]

Lehman, KF 2007 , Council logos: ABC Radio interview. [Audio]

Other

Lehman, KF 2007 , Brand the big sell for cars , Davies Brothers Pty Ltd; The Mercury, Hobart.

Lehman, KF 2007 , Buyers driven by car brands , Fairfax Media, Sunday Examiner, Launceston.

Lehman, KF 2007 , Drivers: It's the make, not the model , Fairfax Business Media, Sydney.

Lehman, KF 2007 , Playing the name game , News Ltd, Herald Sun, Melbourne.

Lehman, KF 2011 , Poetry in (photo)motion , University of Tasmania, Launceston.

Lehman, KF 2007 , A car by any other name , News Limited; The Australian, Sydney.

Lehman, KF and Byrom, JW 2007 , Logo findings to go global , Fairfax Media, The Examiner, Launceston.

This list was generated on Fri Oct 18 01:48:26 2019 AEDT.
TOP